August 01, 2023
My client approached me needing to create a brand for her new business venture, Timeless Toss. This start-up combines the accessibility of Wayfair, with the creativity of Etsy. Furniture refinishers are able to list their flips for customers to browse and purchase throughout the country. Her vision was to create a welcoming, timeless, and community-focused brand.
The logo and icon she decided to move forward with is a simple, continuous line I designed. You can’t tell where it starts or stops, and it plays into the idea of transformation, connection, and sustainability. All three of these characteristics tie in with the brand’s mission to create functional furniture all while reducing their carbon footprint.
Specifications
Designed in Illustrator